Welcome to my CV!

Professional Summary

Tacoma, WA |www.linkedin.com/in/alexandria-melville

Digital Marketing Specialist with proven success driving full‑funnel marketing strategies, managing high‑converting Meta and Google Ads, and producing multi‑platform content that accelerates brand growth. Experienced in analytics, KPI reporting, SEO, CRM management, and marketing automation. Demonstrated ability to increase social reach by 595% and video views by 4,800% over 5 months through data-driven optimization and trend-aligned creativity. Skilled in campaign management, brand transitions, podcast production, and cross-functional collaboration. Known for delivering measurable results, elevating brand presence, and executing creative marketing that converts.

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SKILLS

GRAPHIC DESIGN

SOCIAL MEDIA

EDUCATION COORDINATION

BRANDING

DRIP AND CONVERSION CAMPAIGNS

ADVERTISING

SE0, SEM, GEO, GOOGLE BUSINESS

More Skills

Digital Advertising: Meta Ads Manager, Google Ads, A/B Testing, Retargeting, Long-Run Ad Campaigns

Analytics & Reporting: Google Analytics 4 (GA4), KPI Tracking, Insights Reporting, Data Storytelling

Content Creation: Canva, Capcut, Filming, Photography, Podcast Production

Marketing Tools: HubSpot, Mailchimp, Marketing Workflows, Meta Business Suite

SEO & Web: Keyword Research, On‑Page SEO, Website Design and Optimization, Google Business

Social Media: Instagram, Facebook, Pinterest, LinkedIn, YouTube, Multi‑Platform Strategy

CRM & Operations: Salesforce, HubSpot, Total Expert, Jungo, Lead Management

Other: Copywriting, Admin, Email Marketing, Brand Strategy, Event Marketing, Project Coordination, Client Care

Work Experience

Marketing Director, Client Care Coordinator, Administrative Assistant | The Fornerette Team, Cornerstone First Mortgage

Aug 2025-Present

• Manage full‑funnel digital marketing across Instagram, Facebook, LinkedIn, Meta Ads, Google Ads, and email, generating high‑converting campaigns for the team, neighborhood developers, real estate agents, and business partners.

• Increase social media performance by 595% in accounts reached and 400% in views through strategic content planning, trend-driven creativity, analytics‑driven optimization, and platform‑specific engagement strategies across six channels.

• Track KPIs and analytics across all marketing channels; present performance insights to leadership and adjust strategy accordingly.

• Produce, design, and promote a successful AI‑built podcast, including branding, scripting, editing, and advertising.

• Lead recruiting campaigns for Loan Officers and Loan Officer Assistants on LinkedIn and Indeed, including resume review, candidate organization, and outreach messaging.

• Coordinate and teach agent education programs, including curriculum design, event logistics, and promotional campaigns.

• Manage all client and agent gifting, milestone recognition, and appreciation initiatives to strengthen brand loyalty.

• Support marketing and communications during parent‑company transitions, ensuring brand consistency and clear messaging.

• Maintain CRM databases, oversee follow‑up campaigns, and support lead retention strategies.

• Provide executive support, including scheduling, inbox management, expense reporting, vendor coordination, and coordinate logistics for cross-country team travel, dining, and vendor relations.

Tutu Teacher | Tutu School Tacoma

Nov 2024 - Aug 2025

Build strong relationships with families by serving as the primary point of contact for class inquiries, program recommendations, and studio guidance, and converting leads into enrollments.
Drive sales of retail items, class packages, and seasonal offerings by understanding client needs and highlighting benefits, increasing per‑family revenue and repeat purchases.
Manage daily studio operations, including opening/closing procedures, enrollment management, attendance records, payment systems, and maintaining a clean, welcoming environment.
Lead classes for students ages 6 months to 6 years, demonstrating strong classroom management, leadership, and the ability to engage diverse age groups.

Hubspot Assistant, Costume Designer, Educator | Northwest Theatre Lab

May 2023 - Aug 2025

• Led independent instruction for kindergarten through elementary‑aged performers, designing and teaching curriculum in acting, singing, and dance with a focus on confidence‑building, creativity, and ensemble collaboration.

• Demonstrated strong leadership and adaptability while guiding young artists through year‑round classes and seasonal programs.

• Designed, built, and executed full costume visions for 8-12 productions and 12-15 summer camps each year, including planning, sewing, embellishment, costume prop construction, and creative problem‑solving under tight timelines.

• Maintained a high standard of artistry, organization, and integrity in all design work.

• Supported marketing and communications through HubSpot CRM and email upkeep, ensuring clear, consistent, and audience‑aligned messaging.

• Managed inboxes, organized communications, and upheld brand professionalism with minimal oversight.

• Balanced multiple roles with initiative and reliability (educator, designer, administrator), and consistently delivering high‑quality work while fostering a positive, collaborative environment for students, families, and colleagues.

Marketing Coordinator | Husky Volunteers

• Promote events through multi-platform outreach, including social media, email, and in-person tabling, resulting in increased student participation and awareness of Husky Volunteers programs.

• Oversee the DubNet landing page, including content updates, layout improvements, and student-focused messaging to increase visibility and engagement with volunteer opportunities.

• Design and launch successful, complete rebrand to better align with student values and tastes.

• Develop branded assets and ensure consistent visual identity across print, digital, and social channels.

Apr 2024- Oct 2024

Marketing and Communications Intern | GapFundr

Jan 2024- MAr 2024